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Mobile App Overhaul for Diary-Style Audio Consumption Tracking
Date
March 2024
Project type
Mobile Application Design
Role
Lead UX Researcher
Process/Methods
Research and Analysis: Compared paper-based methods with digital solutions to identify improvement areas.
User Engagement: Conducted focus groups and interviews to gather insights from previous paper method users.
A/B Testing: Tested various digital features to optimize user interaction and data integrity.
Prototyping: Iterated prototypes based on user feedback to refine the mobile application.
Launch: Implemented the fully redesigned mobile app, shifting data collection to the mobile platform.
Outcomes
Digital Transition: Successfully migrated from paper to a mobile app, enhancing data collection efficiency.
User Engagement: Noted a significant increase in user interaction with the mobile app.
Data Accuracy: Achieved higher data reliability with automated digital inputs.
User Feedback: Received overwhelmingly positive responses for the app’s usability and modern approach.
Client Satisfaction: The client praised the successful digital transformation.
This project focused on a comprehensive overhaul of an existing mobile application used for tracking diary-style audio consumption. The objective was to enhance the app’s user interface and backend functionalities to improve user engagement and the accuracy of audio consumption data. This involved deep user research to understand existing pain points, followed by iterative design enhancements and rigorous testing to ensure the final product met the desired standards.