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Vision-Driven Design: Leveraging Eye Tracking to Enhance Digital Recruitment Platforms
Date
2019
Project type
Eye Tracking Study
Role
UX Researcher
Process/Methods
Eye Tracking Setup: Employed eye tracking technology to analyze user gaze and focus on key elements of the website and advertisements.
Data Collection: Gathered detailed visual data on user engagement patterns across different sections and media.
Analysis: Interpreted eye tracking data to identify trends and areas for improvement in content placement and design.
Iterative Design: Applied findings to iterate on and enhance the visual layout and user journey.
Outcomes
Improved Engagement: Redesigned elements based on data led to higher user engagement and better navigation efficiency.
Informed Design Decisions: Eye tracking insights directly influenced changes, significantly improving user experience.
Stakeholder Feedback: Positive feedback from stakeholders on the improved clarity and effectiveness of recruitment materials.
Conducted a comprehensive eye tracking study to evaluate the effectiveness of digital recruitment materials and user interactions with a recruitment website. The study aimed to refine the user experience and optimize engagement through precise visual analytics.